Quality. Craftsmanship. Authenticity. These are among the values of today’s modern generation. Because despite anything negative anyone wants to say about millennials, they are rapidly changing the way the world views luxury.
They are passionate, they are energetic, and they are the future. That’s why Larry Alton from Forbes writes they are so important to the workforce.
Research shows the luxury shopper of today, the modern luxury shopper, prefers something unique to something exclusive. They choose experience over acquisition. They would rather hear a backstory than favor a brand name. And they make researched buying decisions, usually online.
What that means for luxury in modern times is that while it shouldn’t define a person, it can have a relevant influence on almost every decision that person makes.
“(Luxury) no longer refers exclusively to purchases, such a handbags or jewelry,” reads an article featured on LinkedIn. “Now, it includes high-priced farm-to-table foods and craft beers, as well as pricey experiences such as travel.”
It also means investing in something more valuable than things. It means investing in a lifestyle worth living.
“Four in five consumers agree that there are sometimes real advantages to renting over owning, and adults ages 18 to 24 are nearly twice as likely to say that access is the new ownership,” the LinkedIn article continues.
Access is the new ownership
Millennials are changing the definition of luxury. And with it, they are changing how the world views all things modern.
At Scio, modern is more than an idea. It’s a way of life.
As renovations continue, there's a lot for residents to look forward to.
Decor in the common areas will be fresh and exciting and the designer flooring throughout will be pristine and eye-catching.
And the lifestyle features and amenities are like something that walked off a web site for a world-class resort or spa. The pool is welcoming, with its comfy lounge chairs and conversation areas. The work and study space will be calming and worker-bee oriented. And the fitness room gives you no excuse not to work out.
Just as millennials are changing the definition of luxury, Scio at the Medical District is redefining modern. We value experience and lifestyle and making each day memorable. And we live smarter in the process.
Quality, craftsmanship and autnticity run deep at Scio.
For more information, or to schedule a showing, call (312) 427-1855 or visit us online.